The New Business of Acting with Brad Lemack
Start your 2022 off with a bang!
Talent manager Brad Lemack offers both young, new-to-the-business and working actors a vital perspective on
the changing landscape in which they seek to launch and grow (or to reinvent) their professional careers.
This class is open to actors of all ages including parents of young actors and family acting teams.
Students can take this class online or in person at the Sol Studio.
Lemack began his professional career in his hometown of Boston hosting radio and television talk and interview programs,
and as a news director and broadcast anchor. He moved to Los Angeles in the early 1980s to work for noted TV
pioneer Norman Lear as a publicity executive. He later established and continues to run his own agency,
Lemack & Company Talent Management/Public Relations.
He joined the faculty of the Emerson College Los Angeles Campus in 1985 and the
Elon University in Los Angeles Program in 2010.
The New Business of Acting
by Brad Lemack
In an expanded and updated follow up to his popular, first book, The Business of Acting: Learn the Skills You Need to Build
the Career You Want, talent manager Brad Lemack offers both young, new-to-the-business and working actors a vital
perspective on the changing landscape in which they seek to launch and grow (or to reinvent) their professional careers.
The New Business of Acting: How to Build a Career in a Changing Landscape teaches actors how to be smart, proactive and
strategic throughout their career journeys.
Lemack teaches actors the critical, non-performance skills they need to build the careers they want and how to apply
those skills in positive, professional and productive ways.
The new book explores the revolution taking place in how business is conducted and how those dramatic
changes impact how actors must conduct the business of their careers.
Private Coaching with Brad
These limited-availability, private, one-on-one Business of Acting coaching sessions provide an opportunity for the exploration
and resolution of issues, challenges and obstacles an actor might be facing in the pursuit of his or her career,
along with an opportunity to review and revive his or her branding and marketing materials.
No question is off limits. The end-result is an Action Plan list of proactive “to dos” to refresh the page on wherever they are
along their journeys at this particular point and be able to confidently move forward right away.
Sol Acting Studios is doing everything we can to protect our community, students and staff. To this extent, Sol Acting Studios
will be following the Center of Disease-Control (CDC) with regard to social distancing practices and sanitation. We ask that
our clients disclose their recent history and continue to implement masking and social distancing guidelines. All students
participating in in-person classes will be asked to sign a liability release waiver to ensure the safety of fellow students.
Classes will not exceed 12 students and distancing measures and mask wearing will be enforced.